Privacy Policy

Privacy Policy

Last Updated: November 1, 2025

Introduction

Welcome to Fuel4Ultra (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Subscribe to our newsletter
  • Use our Ultra Nutrition Calculator
  • Comment on blog posts
  • Contact us via email or contact forms
  • Participate in surveys or promotions

Types of personal information collected:

  • Name and contact information (email address, phone number)
  • Account credentials (username, password)
  • Profile information (age, gender, running experience)
  • Physical characteristics (weight, height, body composition)
  • Training data (race distances, running goals, training schedule)
  • Nutrition preferences and dietary restrictions
  • Payment information (processed securely through third-party payment processors)
  • Communication preferences

Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

  • IP address
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website addresses
  • Click patterns and navigation paths
  • Device information (screen size, device type)
  • Cookies and tracking technologies data

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to:

  • Maintain your session and remember your preferences
  • Analyze website traffic and user behavior
  • Personalize content and advertisements
  • Improve website functionality and user experience

Types of cookies we use:

  1. Essential Cookies: Required for website functionality
  2. Analytics Cookies: Help us understand how visitors interact with our site
  3. Marketing Cookies: Track visitors across websites to display relevant ads
  4. Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our website.

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery

  • Provide and maintain our website and services
  • Process your transactions and manage your account
  • Generate personalized nutrition calculations
  • Deliver content, products, and services you request

Communication

  • Send you newsletters, updates, and promotional materials
  • Respond to your comments, questions, and customer service requests
  • Send administrative information, such as updates to our terms and policies
  • Notify you about changes to our services

Improvement and Development

  • Analyze usage trends and preferences
  • Improve our website functionality and user experience
  • Develop new features, products, and services
  • Conduct research and analysis

Marketing and Advertising

  • Display personalized advertisements
  • Run promotions, contests, and surveys
  • Send targeted marketing communications
  • Measure advertising effectiveness
  • Comply with legal obligations
  • Protect against fraud and unauthorized access
  • Enforce our terms and conditions
  • Resolve disputes and troubleshoot problems

How We Share Your Information

We may share your information in the following circumstances:

Service Providers

We engage third-party companies to perform services on our behalf, including:

  • Payment processing (Stripe, PayPal)
  • Email marketing (Mailchimp, ConvertKit)
  • Analytics (Google Analytics, Hotjar)
  • Hosting and infrastructure (AWS, Cloudflare)
  • Customer support tools

Business Transfers

If we are involved in a merger, acquisition, bankruptcy, or sale of assets, your information may be transferred as part of that transaction.

We may disclose your information if required by law or in response to:

  • Court orders or legal process
  • Government or regulatory requests
  • Protection of our rights, property, or safety
  • Prevention of fraud or illegal activities

We may share your information for any other purpose with your explicit consent.

Aggregated Data

We may share anonymized, aggregated data that does not identify you personally with:

  • Partners for research and analysis
  • Advertisers for marketing purposes
  • The public in published reports or presentations

Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

  • SSL/TLS encryption for data transmission
  • Secure password hashing and storage
  • Regular security audits and vulnerability assessments
  • Access controls and authentication mechanisms
  • Firewall protection and intrusion detection
  • Regular data backups
  • Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

Data Retention

We retain your personal information for as long as necessary to:

  • Provide our services to you
  • Comply with legal obligations
  • Resolve disputes and enforce agreements
  • Achieve the purposes outlined in this policy

Retention periods:

  • Account information: Until you request deletion or 3 years after last activity
  • Transaction records: 7 years for tax and accounting purposes
  • Analytics data: 26 months
  • Marketing communications: Until you unsubscribe
  • Support tickets: 2 years after resolution

Your Privacy Rights

Depending on your location, you may have the following rights:

Access and Portability

  • Request a copy of your personal information
  • Receive your data in a structured, machine-readable format

Correction and Update

  • Correct inaccurate or incomplete information
  • Update your account details and preferences

Deletion

  • Request deletion of your personal information
  • Exercise your “right to be forgotten”

Restriction and Objection

  • Restrict how we process your information
  • Object to processing for direct marketing purposes
  • Opt-out of automated decision-making
  • Withdraw your consent at any time
  • Unsubscribe from marketing communications

To exercise these rights, contact us at privacy@fuel4ultra.com

Children’s Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. We ensure appropriate safeguards are in place to protect your information in compliance with applicable law.

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of the sale of personal information
  • Right to non-discrimination for exercising CCPA rights

Do Not Sell My Personal Information: We do not sell your personal information to third parties.

GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), we process your personal information based on:

  • Your consent
  • Performance of a contract
  • Compliance with legal obligations
  • Our legitimate interests

You have the right to lodge a complaint with your local data protection authority.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on our website
  • Updating the “Last Updated” date
  • Sending an email notification (for significant changes)
  • Displaying a prominent notice on our website

Your continued use of our services after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: contact@fuel4ultra.com 
Address: Fuel4Ultra Privacy Team 

Dispute Resolution

We are committed to resolving privacy concerns. If you have a complaint, please contact us first. If you are not satisfied with our response, you may:

  • Contact your local data protection authority
  • Seek resolution through arbitration or mediation
  • Pursue legal remedies in accordance with applicable law

Effective Date: This Privacy Policy is effective as of the “Last Updated” date above.

By using our website and services, you acknowledge that you have read and understood this Privacy Policy.